Did you know only 13% of leads generated at exhibitions are followed up by companies? We chat with Nichola Reeder who is a Live Event Consultant for companies who exhibit at major global trade events about her view on whether live events will come back, are virtual events the same?, what companies need to prepare and consider before exhibiting, how to maximise ROI on events and lots more... We never knew there was so much to learn about preparing for live events, so definitely tune in or subscribe!